UNDW3

Dive into the web3 with the crocodile

Our eyes only see part of the world around us. With Lacoste UNDW3, don't stop at the surface... and explore the unknown with boldness.

UNDW3 takes the Lacoste customer experience to the next level. By joining the community, you play a part in the brand's future through WEB3. An adventure in collaboration with all our Crocodiles, halfway between the physical and the digital world.

Ready to dive in? Let the thrill of the deep begin

The key to the UNDW3 experience

UNDW3 Card

Embark on a new, interactive and innovative experience centred around the UNDW3 project.
Get ready to solve quests, move up the leaderboard and unlock exclusive perks.

Build the future of the brand with Lacoste and become a fully fledged member of the community.

Join
The Mission

Create & Buy exclusive items of clothing

UNDW3 Shop

Bring your creations to life by sharing them with the UNDW3 community. The collections on our e.shop web3 are available only to NFT owners. Come and trade, gear up and discover our holders' incredible creative vision.

Discover
the shop

Your digital identity

UNDW3 The Emerge

Lacoste UNDW3 : The Emerge is a collection of 1212 unique Crocodiles. This digital collection is based on the Ethereum blockchain and is only accessible to UNDW3 Card holders. Distributed at random, certain attributes unlock exclusive advantages for their holders.

Discover
the collection

Join the community

Faq

Frequently asked questions

What is UNDW3?

UNDW3 is a brand experience created by the community for the community, where technology, fashion, lifestyle and art come together. With UNDW3, you'll gain access to iconic moments in Lacoste's history, limited edition products and exclusive experiences.

What is an NFT?

NFT stands for non-fungible token. NFTs are digital assets in which each token is unique, unlike a fungible asset such as a dollar, where a dollar is interchangeable with any other dollar or crypto-currency such as Bitcoin. Since each NFT is unique, they can be used to authenticate ownership of digital assets such as videos, music and works of art. Thanks to their uniqueness, they can be used to create digital collections such as UNDW3.

What is blockchain?

Blockchain is a type of distributed data storage technology. Changes to data are validated by cryptographic consensus algorithms.

What is Ethereum?

Ethereum provides a crypto-currency token called "Ether". Ethereum is a blockchain-based platform that runs smart-contracts. This technology enables the system to transfer value, store debts or recorded data and provide a secure exchange of valuable information between its users, all without intermediaries.

What is a PFP?

A PFP is a visual representation of a person for use in a digital environment. It is usually a computer-generated image, such as a bitmoji. Most individual users choose a photo as their avatar on social networks, sometimes supplemented by a frame or digital filter.

How can I buy Lacoste NFTs?

To buy a Lacoste NFT, you need to log in or create your digital wallet on our Marketplace. You can then purchase Lacoste NFTs using your credit card or using tez (native Ethereum crypto-currency) in your wallet. Once your payment has been successfully processed, your purchased NFTs will be available in your wallet used to log into the Marketplace.

Where can I go if I have a general question or would like to find out more?

On this page you'll find general information and news about the UNDW3 experience. You can also join our Discord server to connect, meet, ask questions and help build a community with other crocodiles.

How is the Discord server managed?

We have moderators to ensure that server members follow the Discord rules and behave in a respectful manner, in line with Lacoste's values.

Who can I contact if I have any problems with my transaction?

We invite you to submit your questions through the official Discord server. Open a ticket in the "support-channel" if you encounter problems with your order.