LACOSTE REOPENS AT GRAND INDONESIA WITH NEW CONCEPT STORE GLOBAL AMBASSADOR AHN HYO-SEOP JOINS FOR THE CELEBRATION

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Jakarta, 29 November 2024 — Lacoste celebrates the reopening of its newly renovated flagship store at Grand Indonesia Mall, now located in East Mall, Level 2. This relocation introduces an innovative space, inspired by the iconic Harajuku Concept store in Tokyo, beautifully showcases Lacoste’s French heritage and its signature fashion-sport style. The store’s design seamlessly blends modern aesthetics with classic elements, creating an inviting atmosphere for shoppers.

The flagship store, which has been operational since 27 September 2024, reflects Lacoste's vision for the future of retail while honoring the brand's heritage. The new space offers an immersive 360-degree shopping experience, complete with Lacoste's lifestyle collections – from iconic polo shirts to elegant sportswear and footwear collections for men, women, and children.

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To celebrate the opening of the new concept store, Lacoste hosted an exclusive cocktail party on 29 November. The event attracted several of the nation’s fashion elite, including Lacoste’s global brand ambassador Ahn Hyo-seop, along with notable Indonesian figures such as Deva Mahenra, Tamara Dai, Clara Bernadeth, Marsha Aruan, and other prominent influencers, along with a special performance by DJ Ninda Felina. This event underscores Lacoste's strong connection with the dynamic fashion and entertainment community in Indonesia.

The South Korean actor, known for his roles in Business Proposal, A Time Called You, and Dr. Romantic, joined the Lacoste family in 2024 as a global ambassador, bringing Lacoste's signature timeless elegance and contemporary spirit.


Maxime Valat, CEO, APAC of Lacoste, expressed his excitement about the re-opening: “We are incredibly proud to bring this store concept to Jakarta. This space not only reflects Lacoste’s rich heritage and commitment to quality but also introduces new and exciting elements that enhance the customer experience. We look forward to welcoming everyone to our Grand Indonesia store and sharing the unique blend of French elegance and modern innovation that defines Lacoste.”


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Tennis-Themed Footwear Area

This section features a striking circular design inspired by a tennis ball, embodying the "from court to street" concept. The design highlights Lacoste's roots in tennis and its elegant French sporty style. This area showcases a variety of footwear collections, from classic tennis shoes to contemporary street styles. Each pair is crafted with precision and attention to detail, ensuring perfect comfort and style. The circular layout not only enhances the visual appeal of this area but also makes it easier for customers to explore and find the perfect pair of shoes.

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Iconic Polo Wall Area

A standout feature of the store is the dedicated Polo area, a concept inspired by the Regent Street store in London. This display features a wide selection of Polos in various colors and sizes, celebrating the legacy of Lacoste's founder and Polo creator, René Lacoste. The Polo wall provides an interactive experience for customers to explore Lacoste's extensive collection, with detailed information about the design, materials, and fit of each product. This innovative feature underscores the importance of the Polo shirt in Lacoste's history and its ongoing evolution.

The new flagship store at Grand Indonesia is a testament to Lacoste's commitment to innovation and excellence, offering a unique shopping experience that honors the brand's rich heritage while embracing modernity.

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