New Lacoste Campaign

São Paulo meets Tokyo

If distance separates them, the Crocodile unites them.

Their common ground? Passion and uncompromising

creativity, which they draw from Lacoste.

"At Brazilian street parties, they are all you see. Dazzling

dancers, sunglasses, and a colorful total-look that doesn't go

by the book. The Lacosteiros is one of those communities

that are as vibrant as they are inspiring... just like the one in

Tokyo. True style seekers, have an obsession with 100%

vintage savoir-faire."

São Paulo Tokyo

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4 exclusive encounters

In the communities' wardrobe

WEAR THEIR FAVORITE PIECES

You too move the Lacoste lines with style! Inspired by

a community? Their standout pieces are here.

Discover them