Grigor Dimitrov for Lacoste Underwear
Elegance, sporting achievements... tennis champion and Lacoste ambassador Grigor Dimitrov is the new face of men's underwear.
Crocodile charisma
Eight ATP titles, three Grand Slam semi-finals, victory at the ATP Finals in 2017, a Masters 1000 title... Grigor Dimitrov's track record makes him one of the most gifted players of his generation. But it takes more than being an outstanding champion to be a Lacoste ambassador. At the age of 32, the Bulgarian player has a "crocodile" state of mind, a prerequisite for joining the Lacoste team. Tenacity, fair play, open-mindedness... Grigor Dimitrov has all the qualities that were so dear to the original crocodile, René Lacoste.
A range for everyone
Total comfort, quality materials, a design that's both sporty and fashionable... the Lacoste Underwear range breathes new life into loungewear and underwear. To embody it, Grigor Dimitrov's charm is at its best. Humble and stylish, the champion posed in all simplicity, delighted to represent a collection that everyone can identify with.
Grigor Dimitrov's choice
Boxer shorts, loungewear... here's the champion's selection.
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