The timeless, bold allure of 'crocodile' exhibited by Rene Lacoste who was not only tennis legend but also fashion icon matches well with actor Ahn whose image is defined as talented across diverse genre such as dance and music, etc. as well as novelty and freshness.

Ahn’s energy align well with Rene Lacoste's famous quote, “Without elegance, playing and winning are not enough” that moved him to demonstrate a classic and elegant fashion-sport silhouette.

Ahn reminisced about old memories when he recalled his father occasionally wearing Lacoste polo shirts, which always made him look so elegant. He vividly remembered accompanying his father to the Lacoste store at Champs Elysées and purchasing a polo shirt together when he was young. "I am very pleased that the brand, which was present during my father's generation, is now being represented in a completely different light through me. It's amazing that this deeply rooted brand, with its unique values spanning over 90 years, is still recognized as a leading brand in both fashion and sports to this day. I am thrilled about the various partnership activities I will be undertaking with Lacoste," said Ahn.

During Paris Fashion Week, he attended Lacoste FW24 fashion show, unveiling the first collection of Pelagia Kolotouros, Creative Director of the House.

Becoming a global ambassador for LACOSTE, Ahn Hyoseop will be part of the brand campaign set to be unveiled in May.