Gathered at the Soho Beach House, Novak Djokovic, Daniil Medvedev, Grigor Dimitrov and Arthur Fils were all in attendance for the Club Lacoste Miami opening party, which kicked off the tournament by bringing together tennis champions and renowned influencers. The atmosphere was perfect, with DJ sets by Xwnia Wolf and Mia Moretti. Sport met fashion in an iconic Miami venue decked out in Club Lacoste colors. Oh, and the swimming pool was converted into an aquatic tennis court... obvisouly.

A gigantic crocodile-coloured Lacoste pop-up store welcomed visitors to the Hard Rock Stadium. With its many deckchairs, Lacoste fans were invited to enjoy a Florida-style shopping experience. A customisation area with exclusive badges for the tournament, Miami Open Lacoste souvenirs - such as bath towels, umbrellas, cuddly toys and mugs - meetings with Lacoste players... in the midst of Lacoste essentials hid a host of exclusive surprises. For even more shopping opportunities, two Lacoste kiosks were set up in the stands, as well as a micro-store in the aisles of the stadium...