The design of the concept store, clad in white on one side and clay on the other, perfectly embodies Lacoste's codes, reflecting its roots in tennis and the courts, while echoing the sunny, luminous landscapes of Provence. This unique atmosphere is also reflected in the outdoor courtyard, which features terracotta tiles, orange trees and terracotta pots specially designed by Poterie Ravel.

The iconic Lacoste polo shirt, a true symbol of the crocodile invented by René Lacoste in 1933, is freeing up movement once again in Saint-Tropez. The flagship item in the new Lacoste concept store, the polo shirt is quite naturally showcased in a wide range of colours and can be personalised with badges specially created for the legendary Provencal town.

Swimwear, footwear, caps, bags, beach towels... the Lacoste Saint-Tropez concept store offers a wide selection of special sunwear. There's also an area entirely dedicated to sports - including tennis and golf - as well as exclusive products to be discovered only in store.

Lacoste Saint-Tropez

11-13 Rue du Général Allard

83990 Saint-Tropez.