He is one of the most talented French actors. Aged 34, Pierre Niney has appeared in over forty films and series, receiving thirteen nominations for film awards and winning five of them. He is the youngest actor to have won the César Award for Best Actor.

The choice of Pierre Niney as ambassador is an obvious one for Lacoste, with whom he shares a common spirit and values, including elegance and boldness, while maintaining, like the crocodile, a strong connection with his audience.

By joining Lacoste’s family of ambassadors, he will be part of the upcoming brand campaign to be unveiled in April.

"Lacoste is a brand that I love very much and that has accompanied my life and style in very different moments. The brand has managed to find the perfect balance between timelessness and modernity and has succeeded in being transgenerational: my father and I have always worn this crocodile, a symbol of elegance. The brand also trusted me from my early films to my very first directorial project, the series Casting(s). I am delighted to be the face of this iconic French brand today."

Pierre Niney has shared a natural affinity with Lacoste, a brand that evokes numerous personal memories for him, as well as significant milestones in his career. He perfectly embodies the French elegance and casual chic that define Lacoste. The brand is proud to have him among its ambassadors.