Privacy Policy
Effective Date: March 26, 2026
Last Updated: March 26, 2026
LACOSTE CANADA Inc., LACOSTE OPERATIONS S.A. and Lacoste S.A.S. (hereinafter collectively referred to as “Lacoste”) respect your privacy and are committed to maintaining and using your information responsibly. Lacoste takes the privacy of individuals who visit its online store at www.lacoste.com (the “Website”), its physical Lacoste retail stores (the “Stores”), and more broadly, the privacy of all individuals who share their Personal Data (as defined below) with its brand (“you”) very seriously.
This Privacy Policy forms an integral part of the Terms and Conditions. It applies whenever you provide your Personal Data to Lacoste and to all processing activities that Lacoste may carry out on such Data.
By using our Website, placing an order online, making a purchase in a Store, creating a customer account, or participating in a contest, as well as when you contact our customer service or agree to receive marketing communications from us—and more generally whenever you browse and/or log in to our Website or interact with Lacoste in any way, you expressly consent to the use of your Personal Data in accordance with this Privacy Policy.
We reserve the right to amend this Privacy Policy at any time, in compliance with applicable data protection laws. Should any changes be made, you will be informed by any appropriate means.
We are committed to processing your Personal Data securely and in compliance with the data protection laws applicable in Canada (“Applicable Regulations”), including in particular: the Personal Information Protection and Electronic Documents Act (PIPEDA), and, where applicable, provincial privacy laws governing the protection of personal information; the guidance, decisions and recommendations issued by supervisory authorities, including the Office of the Privacy Commissioner of Canada.
The term “Personal Data” refers to any information about you that directly or indirectly identifies you. Accordingly, we may collect the following information: your title, first name and last name; your postal address and telephone number; your email address; your payment card details collected when you place an order, which are processed by our payment service providers; your login and password; your date of birth; your correspondence with us by email, chat or via social media, and/or your telephone exchanges with our customer service team, as well as any other information necessary to monitor the commercial relationship; your image captured by video surveillance cameras installed in our Stores, where applicable; cookies and other tracking technologies, including the information described in the section WHAT IS OUR COOKIE (TRACKER) MANAGEMENT POLICY?, your IP address, and other information enabling your identification that you make available to us at any time; any other information that allows your identification and that you choose to share with us at any time (via social media, our chat system, etc.); the information you provide when interacting with our automated chatbot (“René”) on the Website. If you log in to our Website using Facebook or Google authentication, Facebook or Google will transmit your personal information to us based on the settings you have selected on those platforms, including the email address associated with your Facebook or Google account.
We may collect your Personal Data when you: visit the Website; log in to, or create, a customer account on the Website or in a Store; place an order on the Website, in a Store or by telephone; return an order; subscribe to the Newsletter; participate in a contest organized by us or by one of our partners; submit a complaint, ask a question or send us feedback; provide us with your Personal Data through the Website or in any other manner; interact with us via our official social media channels; interact with our automated chatbot ‘René’. In addition, we use cookies and other tracking technologies. For more information, please refer to the section WHAT IS OUR COOKIE (TRACKER) MANAGEMENT POLICY?
We use your personal information for the following purposes, in accordance with PIPEDA:
a) Fulfilling your requests or orders
- processing orders;
- managing customer relations;
- deliveries, returns and refunds;
- management of warranties.
b) Day‑to‑day operations and security
- management of secure payments;
- fraud prevention and detection;
- improvement of the Website and our services;
- operation, maintenance, troubleshooting, and improvement of our automated chatbot (René).
c) Customer service and quality
- recording of interactions;
- customer satisfaction measurement;
- statistical analysis and segmentation (for internal purposes);
- response to your requests via our automated chatbot (René);
- aggregated and de-identified analysis of chatbot interactions in order to improve the customer experience.
d) Marketing and personalization (based on explicit consent)
- sending commercial offers (email, SMS, mobile notifications, social networks, postal mail);
- content personalization and product recommendations;
- targeted online advertising.
e) Legal compliance
- responding to access requests;
- compliance with tax, commercial, or legal investigation requirements.
When required, we obtain your express consent (notably for electronic marketing, targeted advertising and certain types of cookies). You may withdraw your consent at any time (see section 10).
You may subscribe to the Newsletter directly on the Website, when placing an order, or in Stores, and thereby choose to receive regular updates about the offers available on the Website and/or in the Stores. You may unsubscribe at any time by clicking the dedicated link located at the bottom of each newsletter or by using the Contact Form.
We may disclose all or part of your Personal Data to the following entities:
1. To the various companies within the Lacoste Group, as well as to our franchisees, licensees and distributors, who may use your Personal Data solely to send you information and commercial offers relating to existing or new Lacoste products, provided that we have obtained your consent.
2. To certain service providers who, acting on our behalf and in accordance with our instructions, process your Personal Data in order to assist us with the following services:
- Fulfilment of your order, including preparing and delivering your products;
- Secure processing of your payment;
- Fraud prevention and recovery of unpaid amounts, where applicable;
- Sending marketing emails and mobile notifications;
- Storage of all your Personal Data;
- Personalization of our Website based on your preferences;
- Management of chat services, telephone calls and any related recordings;
- Management of the sending of postal mail;
- Technical maintenance and development of the Website and Lacoste’s information systems;
- Collection of customer reviews;
- Analysis of your use of the Website to improve its quality and performance.
Please note that all entities to whom we disclose your Personal Data are bound by contractual confidentiality obligations and must comply with the Applicable Data Protection Regulations regarding the protection of your Personal Data.
Your Personal Data may be transferred to or stored outside Canada, including in Europe or the United States.
When such transfers occur, we:
ensure that our service providers offer a level of protection comparable to that required by the Applicable Regulations;
contractually regulate these transfers (through contractual clauses, audits, and organizational safeguards).
You may request additional information about our data transfer practices by contacting us.
We have implemented internal procedures to ensure the security of your Personal Data during its use, transfer and storage. We also maintain these procedures to ensure their continued compliance with the Applicable Regulations. These security measures include, in particular: - ensuring that our service providers and processors, when we rely on them to make the Website and its content available to you or to fulfil your orders (including orders placed by telephone), - comply with their contractual obligations to provide adequate protection for the Personal Data to which they have access; - limiting access to your Personal Data to employees who are bound by confidentiality obligations and whose access is necessary in order to provide you with products and services and/or justified within the scope of their duties; - implementing precautionary measures to protect your Personal Data from destruction, loss or alteration, and to prevent any unauthorized access;
storing your Personal Data on servers that offer all appropriate security guarantees.
Your data is retained in accordance with the Applicable Regulations and for the periods specified in the section HOW LONG DO WE RETAIN YOUR PERSONAL DATA? These retention periods do not exceed the time necessary to achieve the purposes described in the section WHY DO WE COLLECT YOUR PERSONAL DATA?
In accordance with the Applicable Regulations, you have the ability to exercise the following rights: - the right to be informed about how your data is processed; - the right to access your data; - the right to correct your data; - the right to withdraw your consent to the processing of your data; - the right to request the deletion of your data when it is no longer necessary for the purposes for which it was collected (including your conversations history with our chatbot René). To exercise these rights, you may contact us using one of the following methods: - via the Contact Form, by selecting the option “Personal Data”; - by postal mail, accompanied by a copy of an identity document, addressed to the Customer Service Department at the following address: Lacoste Canada Inc., 4200 boulevard Saint‑Laurent, Suite 901, Montréal, Québec H2W 2R2, Canada. You also have the right to file a complaint with a supervisory authority, namely the Office of the Privacy Commissioner of Canada.
When you visit the Website, we may place small pieces of information on your computer known as “cookies,” which will be stored by your browser on your hard drive. These cookies allow us to:
- ensure the proper functioning of our Website and enhance your shopping experience; - analyze our traffic and optimize the performance of our Website; - provide personalized content tailored to your interests; - display targeted advertisements on our Website and elsewhere, including on social networks, as well as advertisements based on your location; - enable you to connect to our Website through social networks or other third‑party sites; - remember you and your login information in order to facilitate your future visits; - Manage our automated chatbot (René).
Please note that no chatbot conversation data is shared with third parties for advertising, commercial analytics, or marketing purposes. Certain functional cookies hosted on Google Cloud Platform (GCP) are necessary to ensure conversation continuity and the display of past conversations. Google does not access this data for its own independent purposes.
We use the following types of cookies: Technical cookies related to the functionality of the Website (mandatory). These cookies are essential for the proper functioning of our Website and cannot be disabled. They allow you to browse the Website, use its features, and save your preferences such as the selected language, access to your account, or the products added to your shopping cart. They also help secure our Website against potential fraud through predictive analysis. If our systems detect a suspected fraud that prevents you from placing an order, you will be informed immediately and will have the option to contact customer service to request a review of your payment. - Website analytics cookies. These performance cookies allow us to measure Website traffic (number of visits, pages viewed, traffic sources, etc.), analyze your navigation on the Website, and understand how you interact with the products we offer, in order to optimize the Website’s performance. They collect information on how visitors browse the Website to help us improve its design and functionality. By accepting these cookies, you help us improve our Website. - Preference cookies (experience and relationship). When you browse or shop online, the Website remembers your preferences. This simplifies, enhances, and personalizes your browsing experience to better match your expectations. These cookies allow us to offer you product recommendations, relevant services, or content on the Website, in emails sent to you, or in‑store, according to your interests and preferences. They may also help us test and improve the Website’s usability. Without these cookies, your browsing experience may be slower and our recommendations less relevant. - Geolocation cookies. These cookies allow you to benefit from certain functionalities on the Website (e.g., viewing the opening hours of a nearby store). - Targeting or advertising cookies (Marketing & Social Media). These cookies are used to deliver advertisements that match your interests on our Website and elsewhere, including on social networks. To do so, we may transmit your email address—in encrypted format—to our social media partners. These cookies also limit how often you see an advertisement and help us measure the effectiveness of our advertising campaigns. They collect certain information to better target ads according to your interests. If you disable these cookies, advertisements (including ours) will still appear during your browsing, but they will not be tailored to your interests and will therefore be less relevant. - Social media cookies. These cookies allow you to log in to our Website through social networks such as Facebook, Google, or other third‑party platforms.
The storage of cookies on your device depends on your choices, except for functional and security cookies, which are necessary for the proper functioning of our Website. Cookies are stored, according to your preferences, for a period of 13 months.
You may freely express and modify your preferences at any time by clicking on “Cookie Settings”, available in the footer of the Website.
You may also disable cookies directly by adjusting your browser settings; however, please note that disabling cookies may prevent you from using all features of the Website. Below are instructions on how to disable cookies in certain web browsers: - Firefox. Click the Menu button (≡) and select Options. Select the Privacy & Security panel. In the History section, set Firefox will to Never remember history and click Restart Firefox now. Return to the Menu (≡) and select Options again, then open Privacy & Security.
In the Enhanced Tracking Protection section, select Always or Only in private windows, then modify the block lists by choosing Standard or Strict. Note: Strict protection may prevent some websites from functioning properly. If certain sites no longer display correctly, you may switch to “From visited websites” to allow cookies from sites you have already visited. Click OK to close the Options window. Support link: https://support.mozilla.org/en-US/kb/third-party-cookies-firefox-tracking-protection. - Internet Explorer. Click the Tools button, then Internet Options. Click the Privacy tab, and under Settings, move the slider up to block all cookies or down to allow all cookies, then click OK. Support link: https://support.microsoft.com/en-us/windows. - Google Chrome - In the upper right corner, click More → Settings. Scroll down and click Advanced. Under Privacy, click Content settings. Click Cookies. Disable Allow sites to save and read cookie data. Click OK. Support link: https://support.google.com/chrome/answer/95647?hl=en&sjid=18116817310472792662-EU. - Safari - In the top menu bar, click Safari, then Preferences. Select the Privacy icon. Next to Block cookies, select Always. Support link: https://support.apple.com/en-ca/105082. Please note that we do not control how third parties use cookies. For the “Remember me” functionality, you may delete the cookie stored in your browser by logging out of your account.
For the processing of personal data relating to the management of e‑commerce customers, in‑store customers, and prospects, including, in particular, customer relationship management, marketing campaign management, monitoring of in‑store e‑reservations, handling of defective products, and parcel tracking, we apply the following retention periods: Personal Data relating to customers: retained for the duration of the contractual relationship, plus the applicable statutory limitation periods. Data relating to non‑customer prospects: retained for 3 years from the date of the last active interaction with our brand. Historical browsing and purchase cookies: 13 months. Payment card number and expiry date: 13 months from the date of debit, or 15 months for deferred‑debit cards. Payment card security code (CVV): retained only for the duration of the transaction. Video recordings from CCTV cameras: 30 days. Cookie allowing customer identification during the next session: 6 months. The deletion of your Personal Data from our active database will be followed by an intermediate archiving period for certain personal data, in order to comply with our legal, accounting, and tax obligations, and to manage potential claims or warranty requests, within the applicable limitation periods.
If your Personal Data must be archived at a later stage, it will be irreversibly anonymized.
We may provide links from our Website to other internet sites. However, we are not responsible for the content or the information‑collection practices of those websites. If you visit third‑party websites, we recommend that you review their privacy policies before providing them with your Personal Data. We cannot be held liable in this regard.
If you have any questions regarding our Privacy Policy or the way we process your Personal Data, please contact us:
- via the Contact Form, by selecting the option “Personal Data”;
- by postal mail, accompanied by a copy of an identity document, addressed to the Customer Service Department at the following address: Lacoste Canada Inc., 4200 boulevard Saint‑Laurent, Suite 901, Montréal, Québec H2W 2R2, Canada.