Links in common
Two distinct trajectories – A shared history – A unique collaboration
A Crocodile in Boston
In another Space-Time, Lacoste and Concepts would have already met... in Boston. In 1923, the city's daily newspaper nicknamed René Lacoste the "Alligator" for his tenacity on the tennis court. The history of the brand with the Crocodile started here.
Same city, in 1996, the first Concepts store opened its doors. An indispensable player in the streetwear scene, Concepts quickly established themselves as one of most specialized sneaker shops in the US. Recognized for their avant-garde vision, the store became a fashion reference of uncontested credibility.
An audacious line
A textile capsule collection made up of iconic pieces completes the collection. Hoodies, T-shirts, swim shorts, baseball caps, and outerwear shine light on the meeting of American streetwear and French elegance.
Reflective materials, pastel tones, and iridescent co-branding give this collection a stylized language that makes all the difference. Designed for those in the know.
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