When it comes to hand-drawn, no-one does it better than Andy Rementer. You’ve no doubt come across Andy Rementer’s work before. His client list is impressive, including MTV, Urban Outfitters and The New York Times to name but a few. His characters feel familiar but never tired, and there’s a naivety to the energy and expressiveness of his works that is reminiscent of Keith Haring. Lacoste L!VE talks to one of the most respected illustrators out there...
Hi Andy, could you please introduce yourself to our kind readers?!
Hello, my name is Andy Rementer and I am a creative person from the USA. I make art, illustrations, comics and animation.
How did you end up doing what you’re doing?
I studied graphic design originally. However, as a lifelong doodler I always kept a sketchbook and slowly the drawing took over as my full-time profession.
What would you say was the moment that defined your direction?
I guess leaving my full time job in a very creative environment to pursue my illustrations was a difficult decision. But sometimes you have to jump ship to make a splash.
Are you used to collaborating with fashion brands?
My work lends itself well to the fashion world. People, clothing, patterns, and lifestyles are characteristic of my work, so there seems to be a connection there.
Was it challenging for you to adapt your style to Lacoste L!VE or find a story that would work with it?
You know, every collaboration has its challenges, but I felt my style was respected in its application for this project. Lacoste wanted to work with me for a reason, which is always a good starting point.
This issue of the magazine focuses on most bonkers city on earth, Tokyo. Have you been?
I haven’t been yet! But I will be there soon I can feel it. I love Japanese culture, and have always been inspired by the colors, patterns, and adorable characters that seem to be bursting from the seams.
Do you see any similarities between Tokyo and Lacoste L!VE?
I think that Tokyo is always looking to push things forward, and I think the same could be said for Lacoste L!VE. There’s an experimental approach to collaborations and techniques that is unusual for a brand of such size and stature.
Have you got any exciting new projects you would like to share with us?
I’m currently working on a series of paintings about people and the city for a show in New York.