Welcome to LacosteLive.com, where we get to wax lyrical about each collection as well as unearth certain places and people that inspire Lacoste L!VE to get creative. To take tradition and give it a good twist.

Lacoste L!VE is a new collection that’s all about invoking the playful, innovative spirit of the man behind the crocodile, René Lacoste. It draws from a colorful, sporty heritage and impeccable French elegance and mixes it up with contemporary styles to appeal to a young, style-savvy audience. Never taking itself too seriously, Lacoste L!VE dares to strike an irreverent tone. René would be proud.